Have Faith in Your Brand can take your communications through initial concept to developing strategies and overseeing tactics that provide China-market specific engagement for brands.

Through HFB’s decades of in-market experience in foreign media relations, cause marketing, agency management, WeChat strategies, HR hiring support and KOL strategies, we help clients drive awareness and alignment with their brand, organization or issue.

Community Management

The Power of Engagement
Online communities act as the face and voice of your brand in social media channels, whether you want them to or not. Smart brands drive ongoing, actionable engagement with these target audiences to generate positive digital media outcomes and promote a strong and healthy brand image.

Whether creating a community of successful female business founders […]

Brand Journalism

As storytellers, we are versed in the kind of people-centered stories that drive attention between product launches or company milestones. We can help your communications team create or improve internal newsrooms and better integrate them into the greater media team.

PR Hiring Consulting

HFB provides bespoke consulting for senior and mid-level management hiring and we can help you develop specialist teams with a diverse range of skills.

Agency Management

Finding and managing the right agency is a challenge for most companies, but building an effective agency relationship is a critical component in the successful execution of your overall communications strategy.

Cause Marketing Consulting

Brand-to-Cause Alignment – Connecting the right stakeholders to develop and implement cause-driven campaigns in China.

Sponsorship and Operational Support – Tailor-made strategies for improving the NGO-corporate relationship so both sides get the most out of the partnership; practical and professional advice from planning to hands-on support to drive operational efficiency.

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