Project Description

Brand-to-Cause Alignment

In China’s nascent NGO sector, engaging with partners in a genuine way can be a serious challenge for many NGOs. For cause-related messages to gain attention, companies and NGOs need to go beyond the traditional marketing tactics and engage with audiences at a personal level.

HFB works with both sides to create unique and powerful cause marketing campaigns that connect and engage to build communities.

Sponsorship and Operational Support

HFB helps organizations improve the effectiveness of their cause and social marketing and communications in a way that resonates with Chinese customers.

Consulting with internal teams to brainstorm and develop impactful sponsorship campaigns that exemplify your cause and the messaging of their corporate partners in order to create a complete CSR-brand experience that will be remembered.