Project Description

Better Storytelling

With trust in traditional media at an all-time low, people are looking to brands to fill in the gap and “report” on interesting stories beyond product launches and advertising copy. HFB specializes in building, managing and improving corporate content factories.

As storytellers, we are versed in the kind of people-centered stories that drive attention between product launches or company milestones. We can help your communications team create or improve internal newsrooms and better integrate them into the greater media team.

Thinking Like a Journalist

We work with your internal team to build efficiencies and capabilities in the operation of their content factory focusing on best practices, talent management and most importantly, storytelling by leveraging our decades of experience collaborating with top-tier journalists at digital, social, print and broadcast news outlets.

Working as editors and reporters, we will coach and guide your content team making them better storytellers. By focusing on how to dig out the unique and untold stories buried within companies and then turning them into usable, multi-media content that drives interest and conversation on the platforms where people spend most of their time. It is a unique facet of communications strategy that can’t be handled through traditional PR.