“The most important thing is to keep doing what you are doing right now with passion…” – Jack Ma
Private corporations, MNCs and state-owned-enterprises in China are striving for relevancy to improve brand value, drive sales and build loyalty.  With decades of PR and marketing experience, HFB can deliver strategies and tactics enabling brands to grow market share. From brand positioning and corporate citizenship to strategic consulting and issues management, HFB has the deep understanding of today’s consumer appetites and behaviors in China so brands can better align business goals with the right audience to drive success.

In cultures like China where face-to-face interactions are preferred, we see great opportunity for brand interaction when you go beyond traditional PR and marketing to reach your customers in genuine and inventive new ways, such as leveraging the power of cause marketing. HFB creates campaigns that turn customers into brand advocates while building social collateral.

HFB sees building communities of brand advocates as the best way for successful brands navigate to China.