SINGAPORE —Have Faith In Your Brand, an exciting new consultancy focusing on delivering high impact, high touch brand experiences where companies can better engage with their customers and target audiences in order to convert them into brand evangelists, launched today. Leveraging the decades of experience of its founders, Have Faith will work with multinational companies and trade organizations who are looking to enter or expand their presence in key target markets, such as China and Southeast Asia – especially those who are trying to reach the rapidly growing small and medium business space and women-run business segment.
Why Women Entrepreneurs? Women are the new global growth engine and in markets like China, that engine is driving increasing demand for outreach to women-owned and run businesses. In a recent Booz Allen study it suggests that women represent the “third billion,” potentially equivalent to the billion-plus-population markets of India and China. Fortune 500 companies searching for growth in the developing world are realizing that breaking down barriers and creating opportunities for women makes strong business sense. “We’ve all spent money for our fair share of cookie-cutter events that are more about the vendor/organizer than “US” – the attendee who paid a great deal to get there. In the end, we usually didn’t learn what was promised or didn’t make the business connections we’d hope,” explained Faith Brewitt, President of Have Faith. “In today’s world of restricted marcom budgets, companies are constantly tasked to reach new customers and reward existing ones in an impactful way. The only way for a company to truly stand apart from its competitors and demonstrate its brand values is to get personal; that’s where you can find real ROI.”
Targeted Approach, Real Results Have Faith’s expertise lies in understanding the business needs of SMBs. “They want to be heard, understood and have their real problems solved – not just have products pitched at them. They do not have time to scour the web for trusted vendors and partners and more often than not, don’t have the travel budget to hit every industry tradeshow and conference. Fortune 500 companies selling products and services to entrepreneurs need to be better listeners and create more meaningful, interactive communities, not one-way communications like direct mailers or email blasts,” said Brewitt. Creating experiences that let a company translate its brand values into meaningful conversations also needs to go beyond just having a social media campaign or site for every product. “If your 500,000 ‘friends’ aren’t buying your products or telling their friends to buy them, then what’s the real value of that effort? At some point, you have to go back to the personal and the face-to-face to drive that shift in customer perception and loyalty,” stated Mike Chambers, Creative Director for Have Faith.
A Winning Team Have Faith is the brainchild of industry veterans Faith Brewitt and Mike Chambers, who have a combined 30 years of experience in various marketing and communications roles in the U.S. and Asia.
Faith Brewitt, Have Faith’s President, is a senior branding executive with 15 years international experience managing global public relations programs for leading brands in the United States, China and Asia Pacific. Faith has deep experience in developing creative, results-driven campaigns for emerging and mature markets through consumer and channel marketing, traditional and social media, experiential branding and executive thought leadership. Faith has held positions as general manager of Fleishman Hillard, regional technology practice director of Hill & Knowlton and global communications director for Consumer, Small & Medium Business at Dell.
Mike Chambers, Creative Director for Have Faith, is a senior-level communications professional with 15 years’ experience in PR, journalism and marketing having worked with global and local organizations in the technology, travel, consumer retail, government and education sectors. Mike has helped develop and manage global networks such as GlobalFluency and The CMO Council. Primarily a writer, Mike has been published in magazines including CFO Asia, HR Magazine, Charged and Hong Kong Business; and served as chief copywriter for Newell PR in Hong Kong. He’s written for brands including HP, Cisco, Symantec, LG, Dell, Oracle, IBM and Discovery Channel. Most recently, Mike was the communications and community affairs manager for Microsoft in Singapore.
