For more than 20 years, we have lived the multicultural experience working in Silicon Valley, China and across Asia-Pacific. HFB can help brands unlock cultural nuances to increase both audience reach and resonance to drive bottom line success. We couple our understanding of multicultural audiences with our unique journalism, PR and marketing knowledge to produce ideas and develop evocative programs that reach the right audiences in the right ways with powerfully relevant content. Whether for a family-owned business, publicly traded company, a non-profit or an NGO, our work focuses on driving authentic engagement, ongoing conversation and increased brand advocacy.

We have a proven track record of managing multicultural teams and successful strategic communications campaigns for Dell, Microsoft, Ford, Intel, Cisco, Huawei, Jane Goodall Institute China, Paulson Institute, DMG Entertainment, Sesame Street, HP, among others.

Our expertise includes:

  • Community Outreach
  • Corporate Communications
  • Issues & Reputation Management
  • Media (traditional and social)
  • Non-profit/Philanthropy
  • Public Affairs

Our Areas of Focus

Women-owned businesses in the US alone rake in US$2.8 trillion annually. Filled with Millennials, mid-career professionals, and business owners, engage and empower the female professional market in China in the right ways and you’ll earn their loyalty. These women crave insights and strong communities, like sHero where women professionals can make the right career connections. They also have strong voice and wish to be heard. Which is why Emmanuel Itier worked with us to find the vibrant young voice of Chinese women for his latest film FEMME: Women Healing the World.
The over 50 group is the fastest growing customer segment across most of Asia. China’s aging population means there is a growing number of Chinese over the age of 50 who have money to spend and are at a point in their life when they are starting new ventures and traveling the world. As the number of Chinese Golden Boomers grows, so to do the opportunities to market to them. US and international brands that want to engage with this consumer-segment need to develop unique methods of communications.

Case Studies