Crash Course in Etiquette for Entrepreneurs Working in China

There are hundreds of books and articles educating business people about how to do business in China. Instead of spending thousands of dollars and hundreds of hours reading books that will essentially tell you the same thing, I’ve taken my 18 years’ experience working and living in China and boiled them down into some tips that […]

August 27th, 2012|Uncategorized|0 Comments

Trending: More Chinese Women Are Going to Business School

What This Means for Your Business

A recent release from the GMAT people showed two interesting trends for Chinese women – first, they are going to grad schools at a far higher percentage than women in other countries and at a much younger age, 25; and second that most are heading to Western universities. For most of the […]

July 17th, 2012|Uncategorized|0 Comments

Advertorials as Effective PR – An Asian Take on an Old Tactic

Big corporate PR departments and their PR agencies in Asia already know about this, but if you are a small or medium business that wants to make a splash without a huge presence or budget, advertorials are a cost-effective tactic. As I discussed previously, finding an agency in Asia without being there is difficult, but with […]

July 17th, 2012|Uncategorized|0 Comments

Getting the Most Out of PR in China

8 Things Any Small Business Must Know Before Jumping In 

China has become THE place to be and I often hear from U.S. and European small business owners that it seems like every company, big and small, is already there selling a product or service. The worry being, ‘Am I too late?’ The good news is […]

July 17th, 2012|Uncategorized|0 Comments

How Tech Companies Can Better Market to Women

Do you think IT companies are doing good job marketing to women? It’s a pretty straight-forward question that I recently asked my male and female industry colleagues on Linkedin.com and www.havefaithinyourbrand.com and with IDC predicting IT marketing spend to increase by 8% this year, one that’s important for marketers to ask themselves. The answers were not surprising […]

April 12th, 2011|Uncategorized|0 Comments

Taking Women in Business Seriously

I attended a very timely and informative luncheon last Friday thanks to the American Chamber of Commerce Singapore.  The keynote was by 20-year consulting veteran Avivah Wittenberg-Cox, who is the author of “How Women Mean Business, A Step by Step Guide to Profiting from Gender Balances Business” and co-author of “Why Women Mean Business: Understanding the Emergence […]

December 6th, 2010|Uncategorized|0 Comments

New Consultancy Opens in Singapore Dedicated to Helping SMBs and Women-Run Companies Win in Asia

SINGAPORE —Have Faith In Your Brand, an exciting new consultancy focusing on delivering high impact, high touch brand experiences where companies can better engage with their customers and target audiences in order to convert them into brand evangelists, launched today.   Leveraging the decades of experience of its founders, Have Faith will work with multinational companies and […]

November 4th, 2010|Uncategorized|0 Comments
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