The Chinese Movie Entrepreneur Taking Hollywood By Storm

September 9th, 2013|

Faith Brewitt meets China’s First Lady of Film, Wu Bing, President and Co-founder of China’s premier entertainment and media company, DMG Entertainment, and executive producer of this year’s biggest movie ‘Iron Man 3’, which DMG co-produced with Disney-owned Marvel Studios.

As globalization continues across industries, many sectors find that working China into their tried-and-true strategies is their biggest […]

Have Faith in Your Brand Celebrates Two Years

December 12th, 2012|

UPDATED: 12 December 2012 – Have Faith in Your Brandis entering its third year riding the cause marketing consultancy’s expansion into China. Singapore-based HFB saw great opportunity in China’s nascent NGO sector and in early 2012 began providing brand-to-cause alignment and sponsorship consulting to a host of organizations in Beijing. HFB helps NGOs, social enterprises and non-profits work smarter and get […]

Investing in Social Change in China Discussed at “First China Impact Investing Forum”

November 7th, 2012|

Beijing played host to the First China Impact Investing Forum on 2 November at the St Regis Hotel. The forum, put on by Avantage Ventures, was titled “Creating Social Change Capital” and featured discussions around the fundamental challenges in China’s social change sector and what that means for businesses and our environment.

The one-day forum was highlighted by […]

Crash Course in Etiquette for Entrepreneurs Working in China

August 27th, 2012|

There are hundreds of books and articles educating business people about how to do business in China. Instead of spending thousands of dollars and hundreds of hours reading books that will essentially tell you the same thing, I’ve taken my 18 years’ experience working and living in China and boiled them down into some tips that […]

Trending: More Chinese Women Are Going to Business School

July 17th, 2012|

What This Means for Your Business

A recent release from the GMAT people showed two interesting trends for Chinese women – first, they are going to grad schools at a far higher percentage than women in other countries and at a much younger age, 25; and second that most are heading to Western universities. For most of the […]

Advertorials as Effective PR – An Asian Take on an Old Tactic

July 17th, 2012|

Big corporate PR departments and their PR agencies in Asia already know about this, but if you are a small or medium business that wants to make a splash without a huge presence or budget, advertorials are a cost-effective tactic. As I discussed previously, finding an agency in Asia without being there is difficult, but with […]

Getting the Most Out of PR in China

July 17th, 2012|

8 Things Any Small Business Must Know Before Jumping In 

China has become THE place to be and I often hear from U.S. and European small business owners that it seems like every company, big and small, is already there selling a product or service. The worry being, ‘Am I too late?’ The good news is […]

How Tech Companies Can Better Market to Women

April 12th, 2011|

Do you think IT companies are doing good job marketing to women? It’s a pretty straight-forward question that I recently asked my male and female industry colleagues on Linkedin.com and www.havefaithinyourbrand.com and with IDC predicting IT marketing spend to increase by 8% this year, one that’s important for marketers to ask themselves. The answers were not surprising […]

Taking Women in Business Seriously

December 6th, 2010|

I attended a very timely and informative luncheon last Friday thanks to the American Chamber of Commerce Singapore.  The keynote was by 20-year consulting veteran Avivah Wittenberg-Cox, who is the author of “How Women Mean Business, A Step by Step Guide to Profiting from Gender Balances Business” and co-author of “Why Women Mean Business: Understanding the Emergence […]

New Consultancy Opens in Singapore Dedicated to Helping SMBs and Women-Run Companies Win in Asia

November 4th, 2010|

SINGAPORE —Have Faith In Your Brand, an exciting new consultancy focusing on delivering high impact, high touch brand experiences where companies can better engage with their customers and target audiences in order to convert them into brand evangelists, launched today.   Leveraging the decades of experience of its founders, Have Faith will work with multinational companies and […]

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