What This Means for Your Business A recent release from the GMAT people showed two interesting trends for Chinese women – first, they are going to grad schools at a far higher percentage than women in other countries and at a much younger age, 25; and second...
Big corporate PR departments and their PR agencies in Asia already know about this, but if you are a small or medium business that wants to make a splash without a huge presence or budget, advertorials are a cost-effective tactic. As I discussed previously,...
8 Things Any Small Business Must Know Before Jumping In China has become THE place to be and I often hear from U.S. and European small business owners that it seems like every company, big and small, is already there selling a product or service. The worry...
Do you think IT companies are doing good job marketing to women? It’s a pretty straight-forward question that I recently asked my male and female industry colleagues on Linkedin.com and www.havefaithinyourbrand.com and with IDC predicting IT marketing spend...
I attended a very timely and informative luncheon last Friday thanks to the American Chamber of Commerce Singapore. The keynote was by 20-year consulting veteran Avivah Wittenberg-Cox, who is the author of “How Women Mean Business, A Step by Step Guide...
