China’s NEV Dual-Credit Quota Policy

China’s NEV Dual-Credit Quota Policy

The dual-credit policy for passenger vehicle companies went into force on April 1st this year and targets car companies that produce or import more than 30,000 vehicles annually. Manufacturers worry that the new policy will make it increasingly difficult to make...
Brands in Today’s Global Marketplace

Brands in Today’s Global Marketplace

The evolution of brands continues. Evolved brands are no longer solely built by the company behind them. Evolved brands are also built by the people who interact with them. They have a clear sense of purpose and know how to tell a great story that people will...