Monthly Archives: July 2012

Trending: More Chinese Women Are Going to Business School

July 17th, 2012|

What This Means for Your Business

A recent release from the GMAT people showed two interesting trends for Chinese women – first, they are going to grad schools at a far higher percentage than women in other countries and at a much younger age, 25; and second that most are heading to Western universities. For most of the […]

Advertorials as Effective PR – An Asian Take on an Old Tactic

July 17th, 2012|

Big corporate PR departments and their PR agencies in Asia already know about this, but if you are a small or medium business that wants to make a splash without a huge presence or budget, advertorials are a cost-effective tactic. As I discussed previously, finding an agency in Asia without being there is difficult, but with […]

Getting the Most Out of PR in China

July 17th, 2012|

8 Things Any Small Business Must Know Before Jumping In 

China has become THE place to be and I often hear from U.S. and European small business owners that it seems like every company, big and small, is already there selling a product or service. The worry being, ‘Am I too late?’ The good news is […]

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